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Day 1 – #SoloRoadTrip: Tough Goodbyes, Birthday Celebration and a Manifestation Pit Stop

26 Tuesday Aug 2025

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Today marked the official beginning of my drive back to California … but emotionally, the road trip started long before Trooper rolled out of Edmonton.

Leaving my parents is always hard, but today hit differently. Those with aging parents know — the moments saying goodbye don’t get easier. My mom’s dementia means she often doesn’t quite realize when I’m leaving, which can feel like a small gift because when I say “not for a week” – the joy on her face is beyond ecstatic. ♥️ Today, just before I left, she looked me straight in the eye and said with such beautiful seriousness: “I think you should just turn that van around and move back to Canada.” 🇨🇦

Cue the smile … and the tears.

My Uncle Dennis might be onto something with his 4am exits and slow roll down the street. 🚙

I had a tremendous few weeks in Edmonton. My sister had a successful surgery and is already on the road to recovery. Watching her lean into the practice of asking for help — something no Fedeyko excels at — was a gift in itself. She even let me do dishes and laundry (!), and while I know she’s in excellent hands with her husband, a big part of me wished I had one more week just to be near. To help. To love. To make sure she really, truly rests. Be kind to yourself, Sis.

With my heart full and a little heavy, I pointed Trooper south down Highway 2 towards Calgary. It’s a straight, uneventful drive — just open skies, prairie fields, and the room to breathe. The simplicity of that stretch let my mind wander, as it always does.

🎧 Audiobook + Podcast Companion

I started Careless People by Sarah Wynn-Williams — a fascinating, eye-opening, and honestly quite disturbing listen. And everyone that has read it says the same. I had to shift gears to something lighter just after Red Deer, eventually landing on Dear Gabby. “The Universe Has My Back” is one of my fav’s! Within minutes she had me manifesting my future (always on brand, right?). The only downside of this kind of inspired listening is that I couldn’t jot down any notes or action steps. And if I don’t write something down – there is almost zero chance I’ll remember it! ✍️ So I’ll be circling back to her Show Notes to grab the juicy links and manifestation mantras that I couldn’t capture while driving. 🙏

🌙 Being welcomed by a different family

I arrived at the home of my friend and fellow CELS board member, Mirna, just in time for a family birthday dinner for her mother-in-law. It was such a warm, welcoming, joy-filled evening. It was such a privilege to be welcomed into their home, share stories and laughs (so many laughs!), and get a little glimpse into Mirna and her husband, Sepand’s, world. But let me be clear … the real celebrity of the evening was Bizu, Cash & Mina’s dog, who definitely stole the show and most of the attention. 🐾

☕ Up Next: Calgary Coffee Chat

Tomorrow morning Mirna and I will host a CELS Coffee Chat right here in Calgary — a gathering of life science founders, investors, and ecosystem partners for a chance to catch up and share more about our Valley Ready program for Canadian companies scaling into the U.S. I’m so excited for the conversations that will unfold — the chance to reconnect with old friends — and meeting founders building ground-breaking innovation.

Until then, I’m reflecting with gratitude — for family, for friendship, and for the road that always finds a way to lead me exactly where I need to be.

Day 1 – #SoloRoadTrip+1: Pink Jobs, Blue Jobs, and a Whole Lot of Miles

01 Friday Aug 2025

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We started the day early. Our typical 5am. Well, let’s be honest, that’s our goal typical wake-up time. And today, with a long list of things to prep, we actually met it! When you’re about to take a multi-thousand-mile (and Km!) adventure in a camper van named Trooper, there’s no such thing as “too early.”

The morning was full of the usual pre-trip, final prep. I handled my “pink jobs,” (as my sister likes to say) … packing snacks, organizing Trooper, making sure everything was photo-worthy … while Scott tackled the “blue jobs,” like mechanical checks, ensuring we had enough coffee (apparently we didn’t), and watching the video on how to use a dumping station like a pro-in-training. That came in handy around Redding when there was a slight bathroom mishap … lesson learned. 💩🚿

We said a teary goodbye to our sweet senior citizen Havanese, Ms. Torrie, who stayed behind with an amazing couple from TrustedHousesitters. Major shout-out to that community and thank you Stephanie and Liam! We’re feeling totally at ease knowing she’s in loving hands while we’re away.

We officially rolled out of the Bay Area at 10am. Thankfully, there was no traffic, and we cruised over the Bay Bridge and made our way up Hwy 80. Scott had a few Friday work calls to take, so I drove for most of the day, which was perfect – totally felt like my #SoloRoadTrip would have typically started out! We did, however, swap out once so I could take one inspiring call with a female founder doing fascinating work in science and health. (Let’s be honest though… aren’t all conversations with female founders inspiring?) I’ll be following her journey closely. 🎙️ Thank you, Cata, for the intro!

📍 Route today: We started on the 101, hopped onto the 80, and passed through Redding … where the farm fields started rolling in and I soaked up the peace and stillness of mother earth. Then we joined one of my favorite highways … Highway 97. It’s a lot of single-lane road, surrounded by farmland, forest, and mountains. We passed by Crater Lake, which I visited on my inaugural #SoloRoadTrip in 2019. No time to stop today, but we’ll be back… Scott needs to experience her beauty too.
Our final destination was Bend, Oregon, where we enjoyed dinner and a beer 🍻 at Bridge 99 Brewery. And then, thanks to Harvest Hosts, we parked the van for the evening and had 20 steps from bar to bed!

✍️ While I wrote this post, Scott pulled out the whiskey and sat outside enjoying the peace and quiet. I joined him and we drank the last of our nightcap together. 🥃

🛑 Roadside Highlights:

  • 1 Starbucks stop (the upside with Trooper is the bathroom onboard .. the downside is less stops for my Chai lattes 🙂
  • Filled up at Costco in Redding where gas was $3.81/gallon (yay, the cost is going down!)
  • Temps hit a toasty 37°C (99°F) … AC and cold drinks were non-negotiable
  • Spotted a “Dunkin’ Coming Soon” sign, which made Scott (Boston born and bred) light up
  • Bought our ritual lottery tickets … one per gas stop, one per state … manifesting that millionaire van life 💰🚐
  • Love’s was a life saver … and we’ll leave that story for another time 🤣

🎧 We had The Highway (SiriusXM) playing most of the way. Thankfully, Scott shares my love of country music. When Scott was on calls, it was Podcast and Audible time for me! 🎙️ I’m into a great little story on leadership and influence right now so highly recommend.

📸 Odometer at start: 5,099 miles
🎯 Estimated drive time: 8 hours
🕗 Actual drive time: 10 hours (with joy, scenic stops, lotto ticket purchases and quick driving swaps)

And while this isn’t exactly a solo road trip… it technically is the #SoloRoadTrip+1. I’ll still claim the true solo journey on the return drive later this month. Gotta keep the tradition … and the hashtag … alive.

🍻 More reflections tomorrow. For now, cheers to the open road, good company, and a very full first day.

— Joanne (and Scott)

Day 4 #SoloRoadTrip – Reimagining

28 Sunday Jul 2024

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The sun was shining but the day got even brighter immediately after I got a phone call from my good friend, and mentor, Dafne.

I heard all about her current travels and upcoming work event (break a leg, lady – it’s going to be GREAT!) and then the conversation turned to me and what’s going on in my world. And we had the best jam session ever. Well, it was actually like most of our jam sessions which are always “the best ever”. Her energy is infectious and one can’t help but feel amazing and empowered after a conversation with Dafne!

I was smiling the whole way to Calgary!

I picked up one of my sister’s favorite snacks as my Starbucks was long gone in no time and again, no Starbucks along the way. I found a few natural restrooms though so it was a more successful day in that regard! ha ha But no photos from those stops #Trish!

On this trip I had decided that I was going to look for a pink vehicle, as a sign from the Universe that I’m headed in the right direction.

Why a pink vehicle? Well, because one of the fun things that Dafne and I do together is pick a unique and random object to look for in our everyday lives and use it as a sign. For those readers that are not woo-woo, you are probably laughing out loud … but trust me. This law of attraction stuff works! I saw a car first and then this truck! Luckily we were on a hill so I had enough time to take a snap. How fun!!

Something else fun along the way was hearing this song on the radio – #albertagirl – and listening to this podcast, which I learned a few tricks on how to stop the ‘bingo balls’ that run through your head, as my Mom likes to say – #alwaysgrowing.

I ended the evening at one of my favorite Canadian restaurants. I know I know … it’s not super creative but I LOVE their chicken wings! I got a booth with an electrical plug (not an easy task but the hostess was gracious enough to seek one out for me) … I had 2 minutes to place my happy hour order (can you guess what it was?) 🍷

And then I dove into this book which I have been listening to but decided I ALSO needed it in the physical form. And wouldn’t you know it, there was an Indigo Books in the same shopping area as the Earls. Thank you, Universe.

Tomorrow holds a few meetings and then on the road 🚗 for my final day. The easiest of them all with a quick 3-hour drive to my parents. See you soon, Mom and Dad!

Day 3 #SoloRoadTrip – Reflecting

27 Saturday Jul 2024

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As some of my friends and family might have suspected, Pavan, Tyler and I all woke up “a little rickety” (as my friend Juergen likes to say). 😆

When my friend Moselle called me to catch up (which unfortunately was interrupted by my phone showing “SOS” and no-wife signal on the Coquihalla) her first words were “you sound tired”. Ahhh … I love that you’re the consummate honest friend, Moselle.

But … like most events in life that come with a little extra wine “it was worth it”.

After morning coffee and more catch up, I headed out on my way. Next stop – Kelowna, BC.

On the road, I finished listening to Jane’s memoir (where me, Julie, Moselle and Christy all got a shout out cameo appearance!!). Today’s drive included more silence with the radio off. A more reflective drive and an opportunity to listen to what my heart was saying. It was easy to do because the drive was beautiful and the internet was not available. But I was so moved by Jane’s story, I needed a bit of time to simply be in the world.

Traffic was terrible leaving Seattle but one thing I love about going through smaller border crossings into Canada are the roads that take you there. They are through farm land and small towns, and I try to imagine what people do in these small towns. Actually, I know that answer having grown up in a small town myself 800 miles from “the big city”. I respect the simple life. But when I was growing up in High Level, I didn’t know the world was bigger than that town, or had so many opportunities. Today is different … yet these small communities still exist (and hopefully thrive). As I get older, I’m more inclined to find places that slow things down versus speed things up. So driving on these backroads and entering a small border crossing, well it suits me just fine.

I’m always grateful when the border patrol says “Welcome Home” and hands me back my Passport. I want to scream “Wahoooooo!” but don’t because those border patrol people are very serious and I don’t want them to change their mind. But inside I’m smiling! BIG TIME!!

The Coquihalla Highway is beautiful but let me tell you something … there is not one Starbucks along the way! There were barely any turn-offs. I don’t know if I saw ANY. And I was looking. Thankfully I was distracted by view until I finally hit the Visitor Center just outside of West Kelowna. I could get out and snap a few photos of the breathtaking landscape.

Before I went to my friend Janice’s, I looked up “wineries nearby” and said “Add Stop“. Hair of the dog?! Ha ha .. Actually I just wanted to sit with my thoughts and reflect on things a little bit before heading to see my friend.

Matthew and Janice are “early to bed and early to rise” which suited me perfectly and gave me time to craft my Day 3 blog, write my gratitudes, do a little reading, and get a good night’s sleep.

Janice – thank you for the delicious spread of locally sourced food and yummy wine. Fun to think back to 2014 when we first met in Kelowna. I love how our lives have criss crossed and weaved together effortlessly over the decade. I feel blessed to have forged a friendship with you over the years.

We didn’t take a picture tonight (I’ll be sure to get one tomorrow!) but funny enough … I pulled up this photo from my very first #SoloRoadTrip … the date on this photo is July 26, 2019. How crazy is that!

Of course we don’t look a day older today then we did back then!

And just to show that I’m no fashionista and maybe need to spend more time updating my wardrobe … I’m actually wearing the exact same outfit that I did that day 5 years ago! AND … as I was dressing this morning, I had a little spidey sense that it might be the case. Same thing when I heard myself say “you should double check that the address in your phone is indeed where Janice stills lives”. Ha! Well, I gave the woman a little scare and a smile since she opened the door and saw someone standing there with a bottle of wine and suitcase in hand!

And this photo was the start of something for both of us. You, a new business. And me, my Women’s Leadership Unconference. God I love making cool memories.

Day 2 #SoloRoadTrip – Picture Perfect View

26 Friday Jul 2024

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I’m going to start with the end because the view from my friend’s place is out of this world. I walked in and saw a beautifully set dinner table, complete with wine glass and fresh flowers. And then I turned around and saw the view and said out loud – holy f*&^! WOW #stunning. Tyler said, yeah, that is how most people react. And I’m like, no shit. #Breathtaking.

So now, back to the beginning of the day.

It started off cold in Crescent City this morning. So cold I had to turn my seat warmer on for the first part of my drive! I winded my way through the last miles of California, through majestic forest and a single lane road. I had planned to start my day with some work calls but nature said ‘not yet, Joanne’. So I breathed it all in and enjoyed every moment before I hit the interstate.

I was pleasantly surprised when I got onto Interstate 5 that I still had beautiful mountains and farmer’s fields on either side of the road for what was probably at least 100 miles. I was whizzing along at 75 mph and there was no place to stop for a quick photo so you’ll have to believe me. 😆

Internet found me in time to salvage a few work calls. Of note was my call with Lee-Anne, a founder who participated in Pathway in 2023, my signature program in San Francisco for female founders. Back then, Lee-Anne had eagerly absorbed the lessons shared by the program mentors and investors, and I knew Lee-Ann was someone that had the grit, determination, and grace, to make it big with her idea. And today was the chance for me to catch up and hear an update.

Lee-Anne spoke with such confidence and ease that I smiled more brightly with each element of the business she updated me on. I always love it when I meet a founder that I know I am going to be able to say “I knew her when …”. And I will undoubtedly say that about Lee-Anne.

When we talked about the growth she’s experiencing, mixed in with the daily grind and relentless determination needed to succeed, Lee-Anne embraced both sides of table. “When fear and opportunity hold hands” she said, referring to the incredible excitement and challenges that comes with realizing our dreams.

I’m going to hold that saying close to me. It’s a good reminder that on any giving day, life gives us “yes, and” responses to our prayers.

I ran into brutal traffic along the 5 as I headed East to my friend’s place. The extra 45 minutes wasn’t in my calculations and well, let’s just say I was keeping well hydrated. Turns out the Oregoneans are pretty fussy about the use of their public restrooms. Took 3 stops to find a place I could duck into the washroom unnoticed and not feel the pressure to be a patron. But then again, it was a Starbucks so you know, I indulged and supported … as a token of my appreciation. 🙂

I finally made it to my friends and as you already read in my opening paragraph, their view is stunning. It threw me off balance when I took my first steps into their home. I enveloped the breathtaking view just steps away. Ahhhh …. now I know why you moved to Seattle, Pavan. Well done, my friend. Well done.

Tyler cooked a meal for kings and queens, complete with wine (and more wine) and then some ice cream. The three of us had fun catching up on work, life, and more work. I remembered back to the first time I met Pavan at the Vault in San Francisco when she first arrived on the SF scene. We became instant friends, but then again, if you meet Pavan, you can’t help but create that category together. Her curiosity, matched with her generosity, makes her one pretty amazing human.

While we didn’t solve all of the world’s problems tonight … we did have some really good laughs at how similar our leadership style is and that we recognize the “bar” we set in our own businesses. And no, not that bar.

My eyes are heavy bc it’s much later than the time I set for this to be published. So, until tomorrow. Good night from Seattle. area. ish.

Enjoying the ‘rents

02 Monday Aug 2021

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I’ve caught up on some sleep and settled into the basement at my parent’s place after my 13-day road trip from SF to Alberta. I’ve made it my mission to get my mom up every day by 9am (she is more of the night owl vs the early bird like my Dad and me), and then do 1 thing with her every day. It’s often not an easy endeavor but sadly for her, they raised one stubborn daughter so.I.won’t.give.up. 👨‍👩‍👧‍👧

Great to spend some time with my cousin. Sherry, you have a heart of gold and patience the size of Alberta. Thank you for the love and support you give to my family. And so fun to introduce you to an Edmonton restaurant 🙂

I’ve got my new office setup. It’s so great that my parent’s have AC … but I have to go outside to warm up! Love you Dad, but I’m freezing!

I love this picture. They hung outside together after Mom and I got back from a walk around the Crescent. This Wednesday they will celebrate 54 years together. ❤️❤️❤️

I started today with a great catch up with one of my best friends. Here is a beautiful snap from my ‘walk and talk” with FF.

And I ended the day with a new Starbucks friend!

So I decided to venture to a glass of whiskey before starting dinner tonight. The glass is what I use when I drink whiskey in the evening. The mug is what I use during the day 😆😆.

#SoloRoadTrip – Final Day

28 Wednesday Jul 2021

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Almost home …

And …. I have arrived! My Dad was sitting outside relaxing on the bench after mowing the lawn .. just waiting for me to arrive 😆🚙.

Mom, Dad and Trish — thanks for being there with me every morning, noon and night. I am happy to be home! #SoloRoadTrip

Final Video post ..

  • 13 Days
  • 2 Hotel Stops, 2 Sofas and 3 Friend’s Extra Beds (Thx again Beth, Mike, Courtney, Sean & Tania and June & Jordan!)
  • 6 States – California, Nevada, Utah, Wyoming, South Dakota and Montana
  • 1 Province – Alberta
  • 20 Podcasts
  • 1 Music Station
  • Starting Mileage – 57,582
  • Ending Mileage – 60,244
  • Total Miles – 2,662

Solo #WindshieldTime … Priceless

#SoloRoadTrip – Day 12

27 Tuesday Jul 2021

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Ventured downtown Calgary for the day and worked out of the cool Ampersand office space to lead our first “Office Hours”.

June and I got some of the High Level gang together!

Barely recognized Clark behind that beard but as soon as he started with his wise cracks, we knew it was really him.

SO great to see you Wade, Corey, Greg and Clark!

And of course, I have to close the day with a video from the gang.

#SoloRoadTrip – Day 6

21 Wednesday Jul 2021

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Destination … Mt. Vernon, South Dakota. Population 462. Wow!

It was about 4.5 hours East from Belle Fourche. The temperatures were about 36C all day.

Playlist:

  • Lots of SmartLess
  • Then lots of country music

The best part upon arriving in Mt. Vernon was that I had NO idea that by visiting my friend Courtney in South Dakota, that I would be taking a HUGE trip down memory lane to my days growing up on the farm in Alberta.

But it.was.awesome! Check it out!

I am so blessed to have grown up on a farm, and so amazed by all that my Dad and Mom were able to build from homestead land and sheer determination. There were a good number of bumps in the road growing up. Those that grew up there know exactly what those bumps looked like, but in the end, and looking back, it was such a special time and I wouldn’t change a thing.

So a HUGE shout out to my parents – thanks for all that you did to give Trish and me an amazing childhood and wonderful memories.

Courtney brought me back to my roots pretty quickly .. Starting off with pickling cukes!

I am now prepared for pickling with my sister, mom and dad once I am home. Because it’s become a renewed annual tradition, which is awesome! And the pickles, folks, are to die for!

And then … we went out to the garden and walked around the farm … and OMGosh .. a Combine!!! And farm equipment! And cattle!! Lots and lots of cows!

And then I saw this .. which was so fantastic.

Okay, here is the backstory …

Trish and I used to ride around on our Trike (pre-Quad days) ALL.THE.TIME!! We were both driving the S-10 around the farm when we were 10 years old. I couldn’t wait to take my Dad dinner when he was seeding or combining because I got to drive out dinner to him! And like, by myself!!!

So seeing Hattie take her little brother out on the Quad, was priceless. When she asked her Dad if she could take Walter on it, Mike said “How old are you?” and Hattie said “I’m 9.”

And Mike replied with “Exactly, go slow.”

❤️❤️

So … frickin’ awesome!! These kids are going to grow up and be confident, courageous and humble human beings! They already are!!

What a fantastic time with this lady and her family.

Thank you, Courtney! B.yond grateful!!

I’ll see you next in California