Day 2 – #SoloRoadTrip+1: Morning Routine, Stunning Views & River Crossings

02 Saturday Aug 2025

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We did not wake up at 5am today… and it was glorious!
We woke with the sun, rolled over, and went right back to sleep. 💤💤

When we finally did rise, Scott got out the camp coffee gear and did a proper pour-over for both of us. I sat nearby, journaling in the morning light. That practice – my morning journaling – has been with me for years, on and off, but it really re-rooted itself back in 2018 after a weekend at 1440 Multiversity with my best friend, Linda. We attended a session with Julia Cameron, the author of The Artist’s Way, a book I had first read 25 years ago. She’s big on morning pages … just writing, stream-of-consciousness, for 30 minutes. Linda has done it every single day since. Rain or shine, hungover or while traveling. Me? I’ve been less consistent, but for the past few weeks, as part of my 5am routine reset, I’ve been back at it! ✍️

I asked Scott for his grace on this trip so I could keep up that morning habit. While I journaled, he did his morning routine – meditation, stretches, and a lot of coffee while catching up on the news. He looked like some yoga warrior glowing in the morning sun, right there in the parking lot of a brewery. 🧘

And then … “fill ‘er up!”. Thank goodness for Costco and $3.22 a gallon. We also grabbed a Starbucks before heading out of Bend, we’ll both admit it … the Starbucks was better than Scott’s brew this time. Sorry babe, but I appreciate the effort.

Once we were caffeinated and rolling, we tapped ChatGPT… aka Chatty … for help choosing a few spots along the way. And Chatty did not disappoint. One of the gems was Smith Rock State Park and it was the best! If you haven’t been – add it to your list! 🧗

Sheer cliffs, deep canyons, winding river, epic trails. We found a switchback trail that took us up the mountainside … and yes, I was a little nervous with the drop-offs, but I did it. 💪. We came across a river crossing that only opens when the water is low enough. It’s mostly for horses but … we crossed it on foot. It wasn’t deep … maybe mid-calf … but it was cool and refreshing and one of those small, magical moments. You’ll see photos below. Scott isn’t a very good rule follower so that alone made Scott’s day.

After the hike, we returned to Trooper and made lunch. We’re starting a little ritual … back doors open, lunch in the van, view out. Today’s view was that incredible rock face. Not bad for a mid-day picnic.

Then it was back on the road. 🚐 🎶

We made our way toward Yakima and stopped at a winery … but not just a winery. This place had it all: wine, whiskey, pie, tomatoes. We picked up a gorgeous tomato salad to go with our dinner, then made our way to our Harvest Hosts stop for the night — an orchard, all to ourselves. It was peaceful, charming, and just perfect.

Scott barbecued dinner under the stars while I cooked the veggies on the induction stovetop. We got our Starlink working within minutes (that will be a great #vaninvestment) and wherever the saying came from … we were “Cooking with Crisco!”

We received a great pic of Ms. Torrie from our housesiters. Come one. She’s adorable!! We miss her. If we were home, we’d have been up at 5am feeding her, walking her. But we know she’s in great hands with our house sitters. She’s probably curled up in one of her favorite spots, living her best life.

Tomorrow’s a big day.
We’re heading to North Cascades National Park. Scott is pumped. He loves National Parks. Before me (BJ, Before Joanne, haha) Scott was already on a mission to visit them all. Now it’s become our shared goal. We do at least one a year. We collect those ceramic coasters from each park and Scott guards his annual pass like it’s made of gold.

🗺️ Day 2 at a glance

  • 1 Starbucks stop
  • 1 Washington lotto stop
  • 1 epic hike
  • 1 water crossing
  • Trooper’s first State Park visit
  • Another lesson with our trusted toilet
  • 300 miles on the absolutely stunning Hwy 97!!!
  • Crossing the 45th Parallel (and we’ll be at the 59th Parallel mid month!)
  • Our inaugural lunch in Trooper
  • 1 missed highway exit (that turned into a silver lining with a much-needed gas stop… no Costco in this neck of the woods and the cost of gas sky rocketed!)

Stay tuned for tomorrow’s adventure…

— Joanne (and Scott)

Day 1 – #SoloRoadTrip+1: Pink Jobs, Blue Jobs, and a Whole Lot of Miles

01 Friday Aug 2025

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We started the day early. Our typical 5am. Well, let’s be honest, that’s our goal typical wake-up time. And today, with a long list of things to prep, we actually met it! When you’re about to take a multi-thousand-mile (and Km!) adventure in a camper van named Trooper, there’s no such thing as “too early.”

The morning was full of the usual pre-trip, final prep. I handled my “pink jobs,” (as my sister likes to say) … packing snacks, organizing Trooper, making sure everything was photo-worthy … while Scott tackled the “blue jobs,” like mechanical checks, ensuring we had enough coffee (apparently we didn’t), and watching the video on how to use a dumping station like a pro-in-training. That came in handy around Redding when there was a slight bathroom mishap … lesson learned. 💩🚿

We said a teary goodbye to our sweet senior citizen Havanese, Ms. Torrie, who stayed behind with an amazing couple from TrustedHousesitters. Major shout-out to that community and thank you Stephanie and Liam! We’re feeling totally at ease knowing she’s in loving hands while we’re away.

We officially rolled out of the Bay Area at 10am. Thankfully, there was no traffic, and we cruised over the Bay Bridge and made our way up Hwy 80. Scott had a few Friday work calls to take, so I drove for most of the day, which was perfect – totally felt like my #SoloRoadTrip would have typically started out! We did, however, swap out once so I could take one inspiring call with a female founder doing fascinating work in science and health. (Let’s be honest though… aren’t all conversations with female founders inspiring?) I’ll be following her journey closely. 🎙️ Thank you, Cata, for the intro!

📍 Route today: We started on the 101, hopped onto the 80, and passed through Redding … where the farm fields started rolling in and I soaked up the peace and stillness of mother earth. Then we joined one of my favorite highways … Highway 97. It’s a lot of single-lane road, surrounded by farmland, forest, and mountains. We passed by Crater Lake, which I visited on my inaugural #SoloRoadTrip in 2019. No time to stop today, but we’ll be back… Scott needs to experience her beauty too.
Our final destination was Bend, Oregon, where we enjoyed dinner and a beer 🍻 at Bridge 99 Brewery. And then, thanks to Harvest Hosts, we parked the van for the evening and had 20 steps from bar to bed!

✍️ While I wrote this post, Scott pulled out the whiskey and sat outside enjoying the peace and quiet. I joined him and we drank the last of our nightcap together. 🥃

🛑 Roadside Highlights:

  • 1 Starbucks stop (the upside with Trooper is the bathroom onboard .. the downside is less stops for my Chai lattes 🙂
  • Filled up at Costco in Redding where gas was $3.81/gallon (yay, the cost is going down!)
  • Temps hit a toasty 37°C (99°F) … AC and cold drinks were non-negotiable
  • Spotted a “Dunkin’ Coming Soon” sign, which made Scott (Boston born and bred) light up
  • Bought our ritual lottery tickets … one per gas stop, one per state … manifesting that millionaire van life 💰🚐
  • Love’s was a life saver … and we’ll leave that story for another time 🤣

🎧 We had The Highway (SiriusXM) playing most of the way. Thankfully, Scott shares my love of country music. When Scott was on calls, it was Podcast and Audible time for me! 🎙️ I’m into a great little story on leadership and influence right now so highly recommend.

📸 Odometer at start: 5,099 miles
🎯 Estimated drive time: 8 hours
🕗 Actual drive time: 10 hours (with joy, scenic stops, lotto ticket purchases and quick driving swaps)

And while this isn’t exactly a solo road trip… it technically is the #SoloRoadTrip+1. I’ll still claim the true solo journey on the return drive later this month. Gotta keep the tradition … and the hashtag … alive.

🍻 More reflections tomorrow. For now, cheers to the open road, good company, and a very full first day.

— Joanne (and Scott)

Day 0 – #SoloRoadTrip+1: Christmas in July

31 Thursday Jul 2025

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It’s the night before we hit the road, and I’m equal parts buzzing with excitement and absolutely wiped out from all the prep. This is my fifth annual road trip to Canada, well, almost. I skipped one year (thanks, COVID 2020), but otherwise I’ve done this every summer since 2019.

This trip is extra special. Scott is joining me for the outbound journey, which officially makes this year’s adventure #SoloRoadTrip+1. Trooper, our new beloved camper van, is packed to the brim with gadgets, gear, and enough collapsible storage to make even Marie Kondo weep with joy.

Let’s talk Amazon for a second. If you search “RV essentials” or “#vanlife” say goodbye to your money and hello to a flood of packages. For weeks, our front door has looked like a fulfillment center. It’s been straight-up Christmas in July. 🎁📦

Here’s a taste of what we’ve added to Trooper:

  • Induction stove pans with clip-on handles (game changer for storage)
  • Sustainably friendly dishware and Tupperware that actually fit in our teeny drawers
  • Yeti mugs for ☕️ … tumblers for 🍷and 🥃
  • Collapsible containers, baskets, and bins (Yes, I am a space-saving queen!)
  • A sizable fridge filled with food and drinks for nights when we want to cook vs. hit up a brewery or winery via Harvest Hosts

Today was one of those final-prep days, but with a few lovely surprises. Scott and I met up with one of his high school friends and his family who were in town. We had a quick drink with them at Kincaid’s before he had to head into the city for a work event. After that, I zipped home and finished packing … while watching season six of #Younger. Whitney and Jennifer (not Jen) – you are right. I don’t want it to end!

But now Trooper is loaded! The snacks are prepped. Gas tank is full! My podcast and audible list is all queued up. And the feeling? That beautiful blend of anticipation, nostalgia, and adventure.

This year’s Canada leg is packed with heart:

  • My parents’ anniversary is next week 💕
  • My sister’s birthday is around the corner 🎉
  • The annual WeMeet Fedeyko Family Reunion is happening 🍻
  • And a very, very special side trip is coming: a journey up to High Level — the farm I grew up on. My dad (who homesteaded and cleared that land back in the ’60s and farmed it for almost 35 years) will be riding in Trooper with me, Scott, and my uncle Dennis. I may not remember much from childhood, but my dad remembers everything. And I can’t wait to walk that land with him and celebrate Scott and mines 4th year anniversary from SW 2 110 17 W5.

So with everything checked off the list, tonight is about one final sleep. Tomorrow, we roll.

Canada, here we come. 🚐 🇨🇦

Day #5 – #SoloRoadTrip – It’s a Wrap!

29 Monday Jul 2024

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I started my day with a couple of great meetings in Calgary before heading “home”.

Overall my #SoloRoadTrip trip covered:

  • 5 days 😎
  • 4 nights 💤
  • 3 States 🇺🇸
  • 2 Provinces 🇨🇦
  • 1,837 Miles | 2956 Km 🚗
  • 7 Starbuck stops ☕️
  • 8 work calls ☎️
  • 2 friend calls ♥️
  • 2 in person meetings 💰
  • 2 audiobooks 🎙
  • 4 podcasts 🎤
  • Lots of Highway country music on SiriusXM 🎶
  • 193 photos 📷
  • A few glasses of wine 🍷
  • Priceless hours of #windshieldtime

Thanks to all of those that followed along!

Day 4 #SoloRoadTrip – Reimagining

28 Sunday Jul 2024

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The sun was shining but the day got even brighter immediately after I got a phone call from my good friend, and mentor, Dafne.

I heard all about her current travels and upcoming work event (break a leg, lady – it’s going to be GREAT!) and then the conversation turned to me and what’s going on in my world. And we had the best jam session ever. Well, it was actually like most of our jam sessions which are always “the best ever”. Her energy is infectious and one can’t help but feel amazing and empowered after a conversation with Dafne!

I was smiling the whole way to Calgary!

I picked up one of my sister’s favorite snacks as my Starbucks was long gone in no time and again, no Starbucks along the way. I found a few natural restrooms though so it was a more successful day in that regard! ha ha But no photos from those stops #Trish!

On this trip I had decided that I was going to look for a pink vehicle, as a sign from the Universe that I’m headed in the right direction.

Why a pink vehicle? Well, because one of the fun things that Dafne and I do together is pick a unique and random object to look for in our everyday lives and use it as a sign. For those readers that are not woo-woo, you are probably laughing out loud … but trust me. This law of attraction stuff works! I saw a car first and then this truck! Luckily we were on a hill so I had enough time to take a snap. How fun!!

Something else fun along the way was hearing this song on the radio – #albertagirl – and listening to this podcast, which I learned a few tricks on how to stop the ‘bingo balls’ that run through your head, as my Mom likes to say – #alwaysgrowing.

I ended the evening at one of my favorite Canadian restaurants. I know I know … it’s not super creative but I LOVE their chicken wings! I got a booth with an electrical plug (not an easy task but the hostess was gracious enough to seek one out for me) … I had 2 minutes to place my happy hour order (can you guess what it was?) 🍷

And then I dove into this book which I have been listening to but decided I ALSO needed it in the physical form. And wouldn’t you know it, there was an Indigo Books in the same shopping area as the Earls. Thank you, Universe.

Tomorrow holds a few meetings and then on the road 🚗 for my final day. The easiest of them all with a quick 3-hour drive to my parents. See you soon, Mom and Dad!

Day 3 #SoloRoadTrip – Reflecting

27 Saturday Jul 2024

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As some of my friends and family might have suspected, Pavan, Tyler and I all woke up “a little rickety” (as my friend Juergen likes to say). 😆

When my friend Moselle called me to catch up (which unfortunately was interrupted by my phone showing “SOS” and no-wife signal on the Coquihalla) her first words were “you sound tired”. Ahhh … I love that you’re the consummate honest friend, Moselle.

But … like most events in life that come with a little extra wine “it was worth it”.

After morning coffee and more catch up, I headed out on my way. Next stop – Kelowna, BC.

On the road, I finished listening to Jane’s memoir (where me, Julie, Moselle and Christy all got a shout out cameo appearance!!). Today’s drive included more silence with the radio off. A more reflective drive and an opportunity to listen to what my heart was saying. It was easy to do because the drive was beautiful and the internet was not available. But I was so moved by Jane’s story, I needed a bit of time to simply be in the world.

Traffic was terrible leaving Seattle but one thing I love about going through smaller border crossings into Canada are the roads that take you there. They are through farm land and small towns, and I try to imagine what people do in these small towns. Actually, I know that answer having grown up in a small town myself 800 miles from “the big city”. I respect the simple life. But when I was growing up in High Level, I didn’t know the world was bigger than that town, or had so many opportunities. Today is different … yet these small communities still exist (and hopefully thrive). As I get older, I’m more inclined to find places that slow things down versus speed things up. So driving on these backroads and entering a small border crossing, well it suits me just fine.

I’m always grateful when the border patrol says “Welcome Home” and hands me back my Passport. I want to scream “Wahoooooo!” but don’t because those border patrol people are very serious and I don’t want them to change their mind. But inside I’m smiling! BIG TIME!!

The Coquihalla Highway is beautiful but let me tell you something … there is not one Starbucks along the way! There were barely any turn-offs. I don’t know if I saw ANY. And I was looking. Thankfully I was distracted by view until I finally hit the Visitor Center just outside of West Kelowna. I could get out and snap a few photos of the breathtaking landscape.

Before I went to my friend Janice’s, I looked up “wineries nearby” and said “Add Stop“. Hair of the dog?! Ha ha .. Actually I just wanted to sit with my thoughts and reflect on things a little bit before heading to see my friend.

Matthew and Janice are “early to bed and early to rise” which suited me perfectly and gave me time to craft my Day 3 blog, write my gratitudes, do a little reading, and get a good night’s sleep.

Janice – thank you for the delicious spread of locally sourced food and yummy wine. Fun to think back to 2014 when we first met in Kelowna. I love how our lives have criss crossed and weaved together effortlessly over the decade. I feel blessed to have forged a friendship with you over the years.

We didn’t take a picture tonight (I’ll be sure to get one tomorrow!) but funny enough … I pulled up this photo from my very first #SoloRoadTrip … the date on this photo is July 26, 2019. How crazy is that!

Of course we don’t look a day older today then we did back then!

And just to show that I’m no fashionista and maybe need to spend more time updating my wardrobe … I’m actually wearing the exact same outfit that I did that day 5 years ago! AND … as I was dressing this morning, I had a little spidey sense that it might be the case. Same thing when I heard myself say “you should double check that the address in your phone is indeed where Janice stills lives”. Ha! Well, I gave the woman a little scare and a smile since she opened the door and saw someone standing there with a bottle of wine and suitcase in hand!

And this photo was the start of something for both of us. You, a new business. And me, my Women’s Leadership Unconference. God I love making cool memories.

Day 2 #SoloRoadTrip – Picture Perfect View

26 Friday Jul 2024

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I’m going to start with the end because the view from my friend’s place is out of this world. I walked in and saw a beautifully set dinner table, complete with wine glass and fresh flowers. And then I turned around and saw the view and said out loud – holy f*&^! WOW #stunning. Tyler said, yeah, that is how most people react. And I’m like, no shit. #Breathtaking.

So now, back to the beginning of the day.

It started off cold in Crescent City this morning. So cold I had to turn my seat warmer on for the first part of my drive! I winded my way through the last miles of California, through majestic forest and a single lane road. I had planned to start my day with some work calls but nature said ‘not yet, Joanne’. So I breathed it all in and enjoyed every moment before I hit the interstate.

I was pleasantly surprised when I got onto Interstate 5 that I still had beautiful mountains and farmer’s fields on either side of the road for what was probably at least 100 miles. I was whizzing along at 75 mph and there was no place to stop for a quick photo so you’ll have to believe me. 😆

Internet found me in time to salvage a few work calls. Of note was my call with Lee-Anne, a founder who participated in Pathway in 2023, my signature program in San Francisco for female founders. Back then, Lee-Anne had eagerly absorbed the lessons shared by the program mentors and investors, and I knew Lee-Ann was someone that had the grit, determination, and grace, to make it big with her idea. And today was the chance for me to catch up and hear an update.

Lee-Anne spoke with such confidence and ease that I smiled more brightly with each element of the business she updated me on. I always love it when I meet a founder that I know I am going to be able to say “I knew her when …”. And I will undoubtedly say that about Lee-Anne.

When we talked about the growth she’s experiencing, mixed in with the daily grind and relentless determination needed to succeed, Lee-Anne embraced both sides of table. “When fear and opportunity hold hands” she said, referring to the incredible excitement and challenges that comes with realizing our dreams.

I’m going to hold that saying close to me. It’s a good reminder that on any giving day, life gives us “yes, and” responses to our prayers.

I ran into brutal traffic along the 5 as I headed East to my friend’s place. The extra 45 minutes wasn’t in my calculations and well, let’s just say I was keeping well hydrated. Turns out the Oregoneans are pretty fussy about the use of their public restrooms. Took 3 stops to find a place I could duck into the washroom unnoticed and not feel the pressure to be a patron. But then again, it was a Starbucks so you know, I indulged and supported … as a token of my appreciation. 🙂

I finally made it to my friends and as you already read in my opening paragraph, their view is stunning. It threw me off balance when I took my first steps into their home. I enveloped the breathtaking view just steps away. Ahhhh …. now I know why you moved to Seattle, Pavan. Well done, my friend. Well done.

Tyler cooked a meal for kings and queens, complete with wine (and more wine) and then some ice cream. The three of us had fun catching up on work, life, and more work. I remembered back to the first time I met Pavan at the Vault in San Francisco when she first arrived on the SF scene. We became instant friends, but then again, if you meet Pavan, you can’t help but create that category together. Her curiosity, matched with her generosity, makes her one pretty amazing human.

While we didn’t solve all of the world’s problems tonight … we did have some really good laughs at how similar our leadership style is and that we recognize the “bar” we set in our own businesses. And no, not that bar.

My eyes are heavy bc it’s much later than the time I set for this to be published. So, until tomorrow. Good night from Seattle. area. ish.

Day 1 #SoloRoadTrip – California Coast

25 Thursday Jul 2024

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#WindshieldTime. It never disappoints.

I started the day with a workout. Vowing “this time” be more active, not only when I am in Edmonton for a few weeks, but also while on the road. I’m saying it out loud here so that my accountability partners keep me honest. 💪

After that I said goodbyes to two loves in my life. I was able to get Torrie in for a quick photo before I took off. She’s very camera shy. 🐾

For those that live in San Francisco or know its weather patterns, these 3 images of the Golden Gate Bridge depict our infamous “micro climates”. The images were taken at the beginning, middle and end of the bridge. All in 1.7 miles (2.7 Km). Wow! And don’t worry, Mom & Dad and Scott, I was going very slow and being very safe when I snapped those photos. 😎 📷

I started listening to my friend Jane’s new book, coming out in September. I’m hono(u)red to be part of her “Launch Squad” and to receive an advance copy of the book (and audiobook). I’ve known Jane for over a decade and we’ve had 100’s of o’dark hundred morning runs together. Over the years she’s opened up about being a sibling sexual abuse (SSA) survivor and all of us in the running gang have been on the journey with her as she’s become an advocate for SSA. I encourage everyone to watch her TEDx talk, which I and a few other close friends of Jane, was privileged enough to attend and support her reaching that major milestone. And I see you’re at 650K views, Jane – wow – amazing!

“I Feel Real Guilty” is Jane’s memoir and I encourage everyone to follow Jane and share her story with family, friends and colleagues, because SSA is something that is not talked about or understood. Thank you for being so brave, Jane, and for writing with such vulnerability. I’m blown away by your journey.

Meanwhile, it was hard to pay attention to the road when the California coastline is so absolutely stunning. I did this route back in 2019 for my inaugural #SoloRoadTrip and the beauty doesn’t get old.

Along the way, not only did the forest and coastline tempt me to stop for photos, so did the wineries and the rustic little shops! #Wine and #MeatShop. Next time I have to plan more time in my trip for much longer random stops! 🍕 🍷

And then I was reminded that some things are not as they seem.

This looked like a cool old hotel but when I took the turn off the highway to take a snap, well, it looks like the Thatcher Hotel has seen better days!

The temperatures were high today! Mostly between 32C (89F) and 39C (102F). But I kept well hydrated. A few Gatorade Zeros. Okay, plus two Starbucks Chai Lattes #myfav! and copious amounts of water. So yeah, frequent stops were in order. I balanced some healthy eating 🍏 (an apple a day keeps the doctor away!) with a little candy (Cheetos Flaming Hot is my fav! The ones that make your fingers turn orange. Yum!)

Grateful to have the chance to take this time off and appreciate my team for having my back and holding down the fort. Thank you Kennedy, Lydia and Funmbi! You guys rock!

I drove into my destination with the sun setting along the water. A little cooler at the coast but a welcome relief after a hot day.

And now … my evening gratitudes followed by The Thursday Murder Club. While not all folks in my book club liked it, or even finished it, I loved it (after the first few chapters) and am into book #3. So I highly recommend! And it’s coming to the big screen so Thida, you’re on for a Watch Party!

#SoloRoadTrip 2024 🚗 🇨🇦

24 Wednesday Jul 2024

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It’s that time of year again. The time when I embark on my #SoloRoadTrip and I.cannot.wait!

I truly love windshield time as my friend Jane calls it!

A friend asked me “how will you use all the alone time?” … and what is so beautiful about this time on the road is that yeah I have my “books on tape” (ha, showing my age!) … and I’ve got some friends that I look forward to catching up with … of course I’ll take a few work calls … and there is always SiriusXM and the Highway, nevermind the endless list of podcasts of course. But mostly I’m interested in just driving solo and likely being in silence a lot.

I pray that no wildfires spring up along my route, and I’m praying for all of the people that have had to evacuate in Jasper, and all those impacted in other parts of Canada or the US. #StaySafe everyone.

So in total the SRT 2024 will look something like this:

  • 5 days
  • 4 nights
  • 1,800 miles (2,900 km)
  • 1 hotel night
  • 3 couches I will surf (thank you friends!)
  • 1 must read/listen to audio book
  • 30 hours of priceless time alone
  • and for those that know me well, a few glasses of 🍷🍷

I look forward to sharing my journey!

🚗 🇨🇦

Thanks to my running gang for hanging with me today. My body will appreciate the movement before I start my journey tomorrow!

Of course She Can!

30 Friday Jun 2023

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A different kind of Road Trip ..

A lot has happened in the world since Covid. Thankfully there has been some incredibly positive change as a result of some not so great events.

One of the things that I’ve been fortunate to enjoy is the shift in commitment to supporting women and other underrepresented groups. I started the Canadian Women’s Network (CWN) back in 2017 to support female founders in tech but until Covid, the work we did was looked at more of a ‘nice to have’. Now, as we all know, there is a huge focus on diversity. We were wicked lucky that we had the foundation in place at the CWN that we could act quickly and expand our support with the added focus from companies and individuals. And there are so many exciting things we have planned at the CWN so I hope you’ll follow us!

But while buying food for our flight (because, unfortunately the hospitality and travel industry have gone down the tubes since Covid — more on that in later blog posts), I saw this on the shelf — SHE CAN wine! And I thought, how wicked cool is that? And y’all know how much I like my wine!

So I bought it (and yes, as you can see, I might have consumed it at 30,000 ft — against all of the ‘you cannot consume your own alcohol during flight’ rules) .. and then I looked up more on the brand.

McBride Sisters SHE CAN Wines

I not only loved the wine – and the branding (wow, SUCH cool branding), it turns out that a portion of the proceeds of McBride Sisters SHE CAN Wines sales will go towards the SHE CAN Fund, inspired by the endless pursuit of all women who are making their dreams a reality and breaking barriers daily. Totally want to support these founders and their pursuits so check out their wine!

https://www.mcbridesisters.com/Shop/All-Wines/McBride-Sisters-SHE-CAN

For our next big CWN event, I want to put together a wicked swag bag with product 100% designed and produced by women. And hopefully SHE CAN will be a part of it!

I’ll be on the lookout for more female own and women led companies to support and share with our network and community.

And oh btw, landed safely in Boston.