A different kind of Road Trip ..

A lot has happened in the world since Covid. Thankfully there has been some incredibly positive change as a result of some not so great events.

One of the things that I’ve been fortunate to enjoy is the shift in commitment to supporting women and other underrepresented groups. I started the Canadian Women’s Network (CWN) back in 2017 to support female founders in tech but until Covid, the work we did was looked at more of a ‘nice to have’. Now, as we all know, there is a huge focus on diversity. We were wicked lucky that we had the foundation in place at the CWN that we could act quickly and expand our support with the added focus from companies and individuals. And there are so many exciting things we have planned at the CWN so I hope you’ll follow us!

But while buying food for our flight (because, unfortunately the hospitality and travel industry have gone down the tubes since Covid — more on that in later blog posts), I saw this on the shelf — SHE CAN wine! And I thought, how wicked cool is that? And y’all know how much I like my wine!

So I bought it (and yes, as you can see, I might have consumed it at 30,000 ft — against all of the ‘you cannot consume your own alcohol during flight’ rules) .. and then I looked up more on the brand.

McBride Sisters SHE CAN Wines

I not only loved the wine – and the branding (wow, SUCH cool branding), it turns out that a portion of the proceeds of McBride Sisters SHE CAN Wines sales will go towards the SHE CAN Fund, inspired by the endless pursuit of all women who are making their dreams a reality and breaking barriers daily. Totally want to support these founders and their pursuits so check out their wine!

https://www.mcbridesisters.com/Shop/All-Wines/McBride-Sisters-SHE-CAN

For our next big CWN event, I want to put together a wicked swag bag with product 100% designed and produced by women. And hopefully SHE CAN will be a part of it!

I’ll be on the lookout for more female own and women led companies to support and share with our network and community.

And oh btw, landed safely in Boston.